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Philosophy

We are a small creative collective whose objective is to make things that stand out. Things that come out of nowhere and cut through all the noise. Things that people notice. Things that people remember.

 

We specialise in unconventional ways to communicate and solve problems, to educate and inform, to question and provoke. We’re an international team of makers, scattered around the world, with no office, no staff, no opening hours. We pool our skills and work together to make bespoke projects that are original, unexpected, and bring something positive to the world. Something that can't be ignored. We have extensive experience in advertising, design, tech and film, but we are not really an ad agency, or a design studio, or a tech startup, or a production company. We are something different.

 

We stand on the sidelines of a multi-billion dollar ad industry, looking in. From here, we have a unique point of view on how things are, and how they could be. Our work combines communication, conceptual art, digital media and technology. We don’t distinguish between these fields. Advertising vs art, commercial projects vs creative projects, traditional media vs new media - in this age neither can exist without the other. And as the lines between these ‘labels’ become increasingly blurred, the work gets more and more interesting.

If you like our work and are curious to know what kind of project we could make for you or your brand, drop us a line and say hello at joseph@sidelinecollective.com

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