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Philosophy

We are a small creative collective whose objective is to make things that challenge culture. Things that come out of nowhere and cut through all the noise. Things that people talk about. Things that people remember.

 

We specialise in concept-led projects. We use creativity to solve problems, to educate and inform, to question and provoke. We are an international team of makers, scattered around the world, with no office, no staff, no opening hours. We have extensive experience in advertising, design, tech and film, but we are not really an ad agency, or a design studio, or a tech startup, or a production company. We are something new.

We stand on the sidelines of a multi-billion dollar advertising industry, looking in. From here we have a unique point of view on how things are, and how they could be. Our work combines communication arts, conceptual art, digital media and technology. We don’t distinguish between these fields. Advertising vs art, commercial projects vs conceptual projects, traditional media vs new media - in this age neither can exist without the other, and as the lines between these ‘labels’ become increasingly blurred, the work gets more and more interesting.
 

If you like what we do and are curious to know what kind of project we could make for you or your brand, drop us a line and say hello at joseph@sidelinecollective.com

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