At the time of production Loaded was the best selling magazine in the UK. This stripped down version was a way of understanding it's allure. Visually it is the opposite of Loaded, intentionally un-designed, and spartan. And because of this, every single line describing what you should be seeing, is far more potent than what you actually can see in the original. Reading this version of Loaded, it becomes evident why the original magazine was so popular. Naked woman covered in glitter, and words is a shrink-wrapped glossy magazine, with the same size and paper stock as Loaded, and consisting of 220 white pages, each with a small selection of words in Times New Roman font.
PRESS: Art on Paper / Creative Review / Boekie Woekie / Eins Eins Eins / Critical Reports / IdN - International Designers Network / Art Monthly
BOOKS: Graphic Design: Now in Production / Kiosk: Modes of Multiplication / The Modern Magazine
EXHIBITIONS: ICA (London), Artspace (Aukland) / The Physics Room (Christchurch) / Charles H. Scott Gallery (Vancouver) / Artists' Space (NYC) / Midway Contemporary (Minneapolis) / ICA (Philadelphia) / Boekie Woekie - solo show (Amsterdam) / Kunstverein (Bonn) / Stroud House Gallery (Bath) / Galerie Art & Essai & École des Beaux-Arts (Rennes) / Kunstbibliothek (Berlin) / Walker Arts Center (Minneapolis) / Cooper-Hewit Smithsonian (NYC) / Hammer Museum (UCLA) / Contemporary Art Museum (Houston) / Southeastern Centre for Contemporary Art (Winston-Salem)